Growing up in Levittown, a post-war American suburb that had long passed its “prime,” I was always searching for more. My first job out of college—a door-to-door 720×90 ad salesman—was my introduction to the fast-moving world of digital advertising. At 22, I stumbled into Ad Tech at Operative Media in New York City, an experience I often describe as earning a Master’s degree in Ad Tech while getting paid. The skills I gained at Operative gave me a competitive edge when I joined Krux, where I initially focused on implementing Data Management Platforms for publishers.
Through hard work, time, and an incredible Product Marketing team, Krux was acquired by Salesforce in 2016. Joining Salesforce at a time of rapid growth was an exciting challenge, but after two years, I found myself wondering: What if I applied everything I’d learned to just one customer?
That question led me to the West Coast and Activision Publishing, where I immersed myself in the gaming industry. As Director of Marketing Analytics and Audience Development, I played a pivotal role in launching Call of Duty: Warzone, which surpassed 100 million downloads. By leveraging best-in-class audience strategies, we transformed Warzone into a pipeline for premium title sales. While the success was massive, I also saw firsthand the toxic side of gaming communities, which sparked a deeper interest in solving industry-wide challenges.
That thinking led me to Spectrum Labs, where, as Head of Solutions & Analytics, I had the opportunity to merge technical expertise with a deep understanding of customer needs, driving growth and innovation in the rapidly evolving field of digital safety.
Now, I’ve come full circle, returning to Salesforce as a Principal Technical Architect at a time when the company is evolving to create an agentic future. In this role, I’m leveraging my experience to shape how businesses harness data, AI, and automation to drive meaningful customer engagement and innovation.
